Our flagship brand for over 35 years, the Assi brand exemplifie s the top tier of Korean food. The Korean word "assi" comes from the traditional title for a y oung, sophisticated woman. In keeping with the refined style of this brand, all of our pro ducts are made using traditional Korean techniques with only the best ingredients to ensure maxi mum satisfaction.
Yissine, from the surname of the Rhee Family, has become synony mous with the special Korean products our family has loved over the years. From rice cakes that are eaten on New Year's to cold noodles enjoyed on a hot summer day, we'r e confident that Yissine products will become a fast favorite of yours too, if they aren 't already.
Evergreen is by far our most varied brand, covering a wide rang e of healthy products for everyday use. Drizzle our olive oil on fresh bread. Use our powdered honey in cakes and cookies. Evergreen is there for you whenever you need it.
In Korean, "jonga vision" means "to pass on traditional family secrets." Since everyone knows that the most delicious recipes are often kept under wrap s, we developed this brand to showcase high quality products that are at the he art of every Korean meal. We'll let you in on a little secret: the very best of Korea's t raditions can be found in our Jonga Vision products.
Hana was our first Japanese private brand that we created over 35 years ago. Interestingly enough, Hana comes from the Japanese word for flower or the Kor ean word for number one. Due to it’s creative name and history, Hana products have been recognized and trusted by a wide number of customers. On your next visit to the superm arket, try some miso or soba noodles made by Hana. You’ll think they're number one t oo.